Sandra A. Krasovec has over 20 years of experience in brand management over a wide range of products and services. Armed
with a BFA in Visual Communication, she began her career in Chicago
and moved to New York City in 1989 to become design director for Chicago-based Kornick Lindsay. She launched Krasovec Design in
1995, providing strategic design and marketing solutions for consumer products companies and service businesses large and small.

Sandy is an assistant professor and teaches in the Packaging Design Department at the Fashion Institute of Technology. She has been
instrumental in developing the department’s curriculum and creating
a network between students, alumni, brand design firms and the
packaging design industry—including consumer products companies, packaging materials manufacturers and printers.

She is also a contributing writer for “The Front Panel” column in the new trade magazine Package Design, which premiered in January 2004.